Tuesday, July 28, 2009

Video in production for 2009 LIVE UNITED Campaign

It was a hot, sticky and all-around typical summer day in Kansas. But, the relentless weather of July didn't deter the spirit and passion of volunteers throughout the community to spread the LIVE UNITED message of Give, Advocate and Volunteer.

Nearly 30 volunteers from various companies and affiliations united at the historic Topeka High School auditorium to produce a United Way video unlike anything Topeka has ever experienced under the guiding hand of Gizmo.

Why the pendulum swing?

The work of United Way throughout the community is well-known and effective. And, the staff and volunteers of the organization are looking to further their work in the community by engaging the public in more ways than just giving. Volunteering time and lending a voice through advocacy work are as vital to Advancing the Common Good as monetary contributions.

By mobilizing the community through these three pillars of Living United, United Way is able to have greater impact its community priorities. By honing in on targeted areas, Education, Income and Health, United Way is laying the groundwork to create positive, sustainable change in our community.

So, while the video may not tug at one's heart strings as those great clips of the past, it will show its audience how by reaching out a hand to one, you can influence the condition of all. And, mostly, how Living United feels good and makes everyone involved smile.

The video will be available after September 2009.

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